Google hired HUGE to redesign the Hotels on Google site with a focus on helping Google’s integration partners understand the business solutions and how to get started.
The current site was only speaking to one audience, hotels, and the site needed to speak to other audiences - integration partners and tech partners - as well as serve them better.
My role was the UX Designer on this project.
To understand the current experience, we did a site audit, a user journey of different audience types, a sitemap of the current site, and reviewed existing research.
We conducted stakeholder interviews to identify the client’s business priorities & the key user needs and goals.
By interviewing stakeholders, we gained insight on the different user types (audience), the offering and value proposition, how the client felt about their competitors, and the client's understanding of the site needs.
We created experience principles to serve as the North Star for our design.
The team of visual designers and UX designers created a set of experience principles to guide the design. For each principle, we included quotes from the interviews to support the findings.
We conducted competitive analysis to understand the landscape.
We looked at competitors with a focus on:
- Aspects to emulate (inspirations)
- Aspects to avoid
- Opportunities for differentiation
We sketched concepts for the new experience.
The team sketched out concepts that addressed the user needs and goals that were identified in the earlier research phase.
I created wireframes to define the UX.
As the sole UX Designer on the team, I created medium-high fidelity wireframes to lay the foundations for the experience including content hierarchy, layout, interaction design, and strategy.
I collaborated with visual designers to help define the look and feel.
